The owner of O’Beehave Naturals refill beauty bar in Babylon had one word to describe her audition experience for ABC’s hit show Shark Tank: amazing.
“It really was,” said Jeanine Schappert-Longo, who co-owns the all-natural beauty, bath, home, and soap depository.
“I met so many great people during the process.”
The business on Deer Park Avenue made it to a second casting round for Shark Tank’s Season 10, which began airing this fall.
For the uninitiated, the television series is an entrepreneurial-themed reality show, where the show’s cast of multi-millionaires and billionaires get the opportunity to hear pitches from aspiring business owners for possible investment opportunities.
Longo began watching the show since it debuted, says people had been trying to get her to audition for years.
“I always had people telling me I should be on Shark Tank,” she said.
The O’Beehave owner got the extra push last spring when her friend Ilene Sharon walked her through the process.
Sharon, who owns an organic personal care product company called Nobodo Inc, tried out for the show twice, never surpassing the second round.
Although O’Beehave wasn’t picked for this season, she was encouraged to try out again for Season 11.
“They told me they want me to stay in it and audition again,” said Longo, who opened her business in 2010.
how the audition works
As mentioned above, there are three stages through which to advance before being selected to be on ABC’s Shark Tank.
The first is to attend an open call, which anyone can attend. They are held several times each year in different locations across the U.S.
Longo went to the casting call in Washington D.C. in April. There, she waited in a line with over 150 people for five hours — all to give a two-minute pitch.
“The smartest guy on the line sold everyone a chair that folds down and can hold 300 pounds,” she said. “He should have won Shark Tank right there.”
After that, in the second round, the producers then call a select amount of people, where they ask for the business to submit a video explaining their concept.
If that video impresses, the show producers will call back for a final round of follow-up questions. This is when they decide if you make it or not.
She was among the select few asked to make a video, and then she got called back to the casting table.
But no luck getting on TV.
Longo said if she does try at it again, she’ll have a different approach.
“I tried selling them the idea of the store and products,” she explained, “The products are great, but I should have sold them on the tap I designed, so I can help the industry become eco-friendly and teach them how to get out of the bottle.”
Top: Jeanine Schappert-Longo looks at Deer Park Avenue from her O’Beehave Naturals refill bar, which opened in Babylon Village on April 22, Earth Day. (File photo)