TOLA. owner Alison Buck can’t say exactly what made her little boutique on Main Street in Bellport Village such a success. She’s no fashion expert, she readily admits.

She’s not ever sure how to describe the place to wholesalers.

“At its core it’s a beach shop with a little bit of everything for everyone; you can spend an hour in here,” she says.

“It’s a small town boutique with a big town vibe, I like to say.”

But she found such success after opening in Bellport that she opened a second location across the bay in Fire Island Pines in 2016.

Earlier this year TOLA. Westhampton Beach opened at 128 Main Street.

Click here to follow TOLA. on Instagram.

Instagram photo